![]() ![]() ![]() “We also believe that our whole competition format, and the fact that we use a half-court makes 3x3 very social media friendly. We have put a lot of emphasis on the entertainment factor in 3x3 - the rules are designed to make the game simple and entertaining. “We are one of the very few sports that has non-stop music during competition. But I think the most important thing is 3x3 is a product that fits the current taste and lifestyle of the world, which is a product that is simple to understand, short, natural and entertaining. “Basketball is a popular sport in general, and 3x3 is a discipline of basketball. And while Sanchez readily admits that 3X3 will never match the engagement numbers of the NBA, it is telling that a sport that only saw its international debut in 2007 has already become an Olympic discipline, with an astounding surge in social engagement from 1 million in 2012 to 536 million in 2022. As a result, basketball has become one of the most popular sports in the world, with FIBA estimating a global participation figure of 450 million as of 2021, while the top men’s professional league, the NBA, generates the most views and engagements - 29.4 billion video views - of any professional sports league on social media.ģx3 is a simplified version of a full-court basketball, involving one basket, six players (three on each team) and one ball. Sure, one can get bogged down in the fine details of the rules and tactics of the game, but the concept is straightforward: the team that scores the most points wins. The game of traditional basketball, for example, involves 10 players on a court, two baskets, and one ball. Simplicity, as is so often the case, is a marker for success - especially in sports. It’s faster, there are fewer tactics, and the beauty of 3x3 is that it’s simple.” 3x3 is a continuous sprint and completely different game to full-court basketball. And someone will ask them, ‘what happened?’, and they’ll say, ‘I didn’t know where the ball was!’ or ‘I ran out of breath!’. "Even former NBA and EuroLeague players that came to events thinking they were going to beat everybody haven’t been able to get out of the pool phase. To be successful in this discipline, you need to have a certain level of experience with 3x3. And that’s sort of the point, as the International Basketball Federation’s (FIBA) Managing Director of 3x3 Alex Sanchez tells. This is a game from the streets, symbolised by non-stop action, thumping music, and a level of physicality that would shock those who tuned in to watch 3X3 expecting something more akin to the traditional five-on-five game. ![]() Raelin D Alie of Team Italy drives to the basket under pressure from Allisha Gray of Team United States in the 3x3 Basketball competition on day three of the Tokyo 2020 Olympic Games (2021 Getty Images) What exactly is 3x3 basketball?īumps, bruises and the odd bit of blood aren’t uncommon in a regular game of basketball, but 3X3 is a different beast entirely. ![]()
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